The quest for longevity has become a booming industry, with a plethora of products and services promising to slow down the ageing process. However, as Susan Stone discovers at the Longevity Summit in Dublin, the reality is far more nuanced than the internet would have you believe. While the field of ageing research is advancing, the consensus among experts is that the key to a long life lies in simple, evidence-based practices, rather than in the latest fad or supplement. In this article, we explore the findings of the Longevity Summit and the advice of leading ageing scientists, who emphasize the importance of lifestyle factors and personalized testing over quick fixes and trendy supplements. From the benefits of social connections to the role of muscle mass and sleep, we delve into the unglamorous truth about ageing and longevity, and why the most effective strategies are often the least expensive and most accessible.