Chanel's new Coco Crush jewelry collection is a testament to the brand's commitment to innovation and craftsmanship. The collection, which debuted in 2015, features a unique blend of the brand's iconic quilted motif and fine jewelry. But here's where it gets controversial... While the plush quilting and solid, lustrous element of gold might not seem like an obvious pairing, Chanel pushed the boundaries of its craft, introducing the intricately carved Coco Crush line.
Now, more than a decade after its launch, Coco Crush has been reimagined for 2026. The new collection features a supple design that moves with the body like a ribbon, showcasing Chanel's technical mastery. The Coco Crush supple short necklace, for example, is a shining example of Chanel's craftsmanship. Forty-five individual elements are flexibly interlocked, creating a flat, quilted effect on the skin. The Coco Crush choker, another jewel in the collection, is a singular design that stands apart in the fine jewelry space. The short length brings a real modernity that honors Gabrielle Chanel's reputation for innovation.
The collection also includes new earrings that showcase technical mastery, updated to employ only grain settings, which leave more of the diamond visible. Fewer but bigger diamonds (20 in total) combine with the new design to create a cleaner look. And perhaps the simplest piece in the collection, but by no means less striking, is the new Coco Crush cuff, which plays into the current revival of sculptural, stately wrist adornments.
Chanel has always understood the importance of classic, iterative design, and the latest additions to Coco Crush are no exception. The brand has gently evolved while preserving what gives the collection its playful, timeless charm. So, if you're looking for a lasting investment in fine jewelry, Chanel's Coco Crush collection is definitely worth considering. Explore the full collection at the Chanel fine jewelry and watches boutique at 173 New Bond Street, London, or online.
