In a bold move that’s turning heads in the fashion and retail world, Oniverse—formerly known as Gruppo Calzedonia—has just reported a staggering 4.8% revenue growth in 2025, hitting a whopping 3.7 billion euros. But here’s where it gets fascinating: this isn’t just about numbers. It’s about a transformation so profound that it’s reshaping the identity of an entire conglomerate. From its humble beginnings as an innerwear and hosiery specialist, Oniverse has evolved into a diversified international powerhouse, spanning luxury fashion, bridal wear, food and wine, and even premium yacht manufacturing. And this is the part most people miss: how a company can pivot so dramatically while still maintaining its core values and customer loyalty.
Let’s break it down. In 2023, Gruppo Calzedonia rebranded as Oniverse, signaling its expansion beyond its traditional roots. By 2025, exports had surged to 2.3 billion euros, up from 2.2 billion euros in 2024. This growth isn’t just about selling more—it’s about selling smarter. Take Intimissimi, for example. In December, they opened a flagship store on Milan’s prestigious Via Montenapoleone, a move that screams luxury. But here’s the kicker: despite the upscale location, CEO Matteo Veronesi insists they’re not abandoning their loyal customer base. “Maintaining an accessible and competitive price point remains key,” he said. It’s a delicate balance, but one that seems to be paying off.
Intimissimi’s cashmere boatneck top has become a celebrity favorite, worn by the likes of Bella Hadid, Kendall Jenner, and Jennifer Lopez. Speaking of J.Lo, she was named the brand’s global ambassador in 2022, further cementing its status in the fashion world. But it’s not just about the glitz and glam. Oniverse invested over 350 million euros across its brands in 2025, with significant retail expansions in Mexico, the U.S., and Turkey. As of December 31, the group operates 5,538 stores worldwide, 3,650 of which are outside Italy.
Now, let’s talk about Antonio Marras. Since joining Oniverse in 2022, the brand has seen a retail renaissance. Last July, it opened its first flagship store outside Italy in New York’s SoHo, a 7,500-square-foot space that’s part retail, part art installation. During Milan Design Week, Marras unveiled an ephemeral store on Via Montenapoleone, complete with cuckoo clocks and a room replicating the Hall of Mirrors at Versailles. It’s this blend of creativity and strategy that’s propelling the brand forward. And with former Marni CEO Barbara Calò now at the helm, the future looks even brighter.
But Oniverse isn’t stopping at fashion. Its Signorvino chain now boasts 42 stores, including locations in Paris and Prague, while Oniwines is on a mission to celebrate Italian winemaking traditions. Last year, they acquired the historic Pico Maccario winery in Piedmont and inaugurated the Ert1050 wine estate in the Italian Alps. Even Cantiere del Pardo, the group’s yacht-making division, got a boost with new production sites in Forlì and Marina di Ravenna.
Here’s the controversial part: Can a conglomerate this diverse truly excel in every sector, or is it spreading itself too thin? Oniverse’s 2025 performance suggests the former, but only time will tell. What do you think? Is this the future of retail, or a risky gamble? Let’s debate in the comments!
